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How to Determine if Your Copywriter is Worth Top-Dollar


If you want to generate an income online, you're going to have to have a web site. If you desire that web site to bring in profits, it has to be written extremely well. Unless you're good at copywriting already it's wise to hire someone well-qualified to create the text on your web site. An expert copywriter can help you rake in far more money than you could ever hope to see if you attempted to compose the text yourself. Apparently, not all copywriters are created equal. Some are really gifted. Some dream of having talent but are simply trying to make some money because they've heard that online copywriting is easy. Here is how you can figure the difference.

Does the copywriter have a web site of his or her own? Any copywriter that is interested to write web copy needs to have a web site that houses their biography, their resume, some samples and whatever else they feel the need to share. If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are building? Pay close attention to the copy on the writer's site. If there are lots of errors, this is a bad sign.

How well do you respond to the copy on the copywriter's website? This goes beyond the simple discovering of grammatical and syntax errors. Does the website copy induce an emotional response as you are reading it? Does it help you like the writer? Does it make you want to follow up and discover more about the read writer? Does it make you feel like you have to hire the writer immediately? Does the website copy make you want to run away? Does the copy cause you to be inflamed? All of these are important reactions and you must pay attention to them.

Inquire into the writer's's background a bit. Look for reviews on unbiased websites and online forums. It's improbable that you will find any bad reviews on the writer's own web site. You want to do a search for the writer's name to find out if there are any testimonials or reviews on web sites that aren't run by or able to be faked by the writer him or herself. Look closely at these reviews. It is wise to ask the compywriter to give you references too. Be sure that you follow up and actually make contact with those references so that you can get an honest opinion from them.

See to it that you spend some time poring over the samples furnished by the writer. Ask the writer to send you several samples that aren't already provided on the website. This is especially vital if the copywriter claims he or she is an expert in a particular field. If the writing is unclear and reads like a rewritten Wikipedia article, you should move on.

There are numerous different ways to see if a copywriter is worth hiring. It is essential to do your homework and look beyond the writer him or herself for information regarding his/her reputation and character.